Application Feature

UX design
Application feature Device Mockup
client
Postmates
project type
UX design
project year
2021

Brief

Postmates is an American quick-commerce and food delivery service owned by Uber that offers local delivery of restaurant-prepared meals and other goods.

Problem

Research stated  the current app layout may not consider a customers time, causing abandoned meal purchases.

Solution

Rush: Incorporated suggestions in the form of a small questionarre asking a customer about their meal preference.

Project agenda
Design process
Lean U X canvas and S W O T Analysis
Business landscape analysis
Market positioning map and brand comparison
Lean survey canvas
Survey results
Value proposition canvas
Defining the problem
Problem statement, hypothesis statement, and M V P statement
Moscow method
Interview results
User persona
User journey
site mapping
User flow
Mind map
Low fidelity wire frames
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